Customer persona

The Impact of Inconsistent Messaging: How To Get Your Go-to-Market Teams On The Same Page

Inconsistent messaging can profoundly impact businesses, not just in terms of their go-to-market (GTM) efforts but also in terms of how...

The Difference Between a Sales Process and a Sales Methodology - And Why You Need Both

A sales process and methodology are two very different things, and both are necessary for achieving peak performance.

So, Who Are You Talking To?

Communication styles can be challenging to understand and predict, especially in a sales context. This is where DISC comes in.

6 Epic Steps to Update Your Ultimate Customer Persona

Perhaps, it's now time for you to re-evaluate your customer personas - here are 6 epic steps on how you can create your ultimate personas.

8 Secrets that will Transform Your GTM Strategy

7 New Year's Resolution to Help You Scale Your SaaS Business

It's the start of the year again. Most people look forward to New Year's Day to establish their goals and aspirations for the following...

Adapting your customer persona to your growing business

Your customer persona should adapt as your business continues to grow - if you don't you'll get left behind

The secret to leading teams effectively

What is your style of leadership, and how do you adjust it to lead an effective team? Read more about it here.

The value of using customer personas in your business

Read more about what a customer persona can do to help you get your message heard across the chaos in the market.